URBN Cowork Rebranding
They were in need of a new brand identity to target young audience and match the coworking space's innovative direction. To give a modern and contemporary feel, the serif types of the logo was replaced with minimal and geometrical form of letters. They resemble floor plans in an abstract way to represent the interactive coworking environment. The colour palette has expanded from blue to a variety of colours to add more versatility and dynamics into the identity.
if you want to learn more about the coworking space.